Created identity system for Native Son, a Michigan-based cannabis provisionary. This system was created to reflect the spirit of its founder, Aaron Montgomery “Monty” Fletcher. Aaron possessed “Nature’s Spirit” from his rich Tribe of Delaware heritage that intimately connected him to the land. He reveled in nature’s sacred dance that merges earth, fire, water, and air to create transcendent cannabis experiences. His life’s passion and vision were dedicated to bringing cannabis to the masses through education, exposure, affordability, and the procurement of the highest quality cannabis products to sell to his customers from his nationwide retail locations. Aaron led with a reverence for the healing, therapeutic, and recreational uses of cannabis. His lifelong commitment was focused on turning away from the exploitation of the cannabis flower to instead living, breathing, and respecting cannabis with everyone he encountered. His customers aren’t just buying a product but a way of life rooted in the beauty of nature’s gift of cannabis to everyone.